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Head of Marketing - Birmingham / Hybrid

Reference: SR/0521
Contract length: Permanent
Working hours: Full time
Maximum salary: Up to & circa £55,000
Additional benefits: plus excellent benefits
Keywords: head of marketing, marketing manager, marketing director, marketing, travel marketing
Introduction: We’re looking for a Head of Marketing for a private equity owned group of specialist travel companies. Our client operates several brands from its Birmingham based office and the role will play a central role in shaping the direction of marketing and success of the business.
Meta Title: Head of Marketing Birmingham / Hybrid
Meta Description: We’re looking for a Head of Marketing for a private equity owned group of specialist travel companies.
Description:

The successful candidate will work across the business and take responsibility for all aspects of the marketing activity. The role requires proven ability to manage different products and requires a strong Marketer, ideally with knowledge of the travel industry. Key drivers are to put marketing automation (Marketing Cloud Account Engagement/Pardot) at the heart of marketing.

This is a hands-on role, ideal for an individual with strong marketing automation / Pardot skills and the potential to apply these while coordinating wider marketing responsibilities. Our client’s ideal candidate will be a dynamic, high energy marketing automation expert, who will bring outstanding leadership and team development skills, highly customer-driven, able to define a long-term strategy and drive execution.

In return, they can offer a competitive salary up to and circa £55k, plus excellent benefits and a hybrid working option, with two days in the office and three from home. If this role is of interest to you, please contact us today for a confidential chat or apply online.

Role of Head of Marketing:

  • Work across the business and take responsibility for all aspects of the marketing activity.
  • Grow, develop a great team and will manage the entire marketing workflow from strategy through execution and measurement.
  • Ensuring appropriate marketing strategies and demand-generation activities are developed and executed to deliver growth and meet/exceed business goals.
  • Develop and continuously optimise the impact of marketing to build engagement, support sales and build brand awareness.

Skills required for the role:

  • At least 5 years of marketing experience, with demonstrable expertise in driving effective marketing sales campaigns that are aligned with sales goals / products and a track record for exceeding target, with capability to develop a great team.
  • Be digitally savvy, creative and able to implement marketing plans from start to finish with key methodologies for presentation to key stakeholders.
  • Expert in developing, managing and analysing email marketing campaigns, lead nurturing and marketing automation through Pardot.
  • Experience and competence of working with Salesforce – essential
  • Highly analytical and insight focused.
  • Proficient with analytics tools, proactively using information to develop actionable insights to improve conversions, ROI and to meet strategic objectives.
  • Experience with the full design and production process for creation of high quality, brand aligned content – offline and online.
  • Experience of working with suppliers such as SEO, digital media and creative/brand agencies. Understanding of trends and best practices in Digital and Social Media Marketing.
  • Results oriented with strong time management skills, highly organised and driven to succeed.
  • Travel industry experience would be an advantage.

If you’re interested in learning more about this Head of Marketing position, please contact us for a confidential chat or press the apply online button now!


Sector: Leisure Travel,Tour Operations
Locations: West Midlands,Birmingham
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Testimonials

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Succeed's recruitment process has been one of the most positive experiences with an agency. From my first phonecall and to date, any phone calls or emails to and from myself to Rachel has made me feel reassured and fully supported. Very personable, understanding and super supportive and helpful at every contact.
I feel there is a good working relationship between them and the companies they are hiring for and know what their clients are looking for and are able to know how to make sure you will be successful in your application, much like I was.

Louise C

Personal, thoughtful and concerned in my interests. Refreshing to be asked what is really important to me and asking open and honest questions. Without these I would have continued in a role that isn't what I really want at this time. A first rate service and an excellent company who I would most certainly recommend. Thank you.

Jeff C

I applied for a job with Succeed and within a day I had a reply offering me another position that was tailored to my experience and a great opportunity in the career I want to go in. The process was extremely quick and I had a call before and after the interview and had constant contact with Rachel on the whole procedure. It was very smooth and professional and I would recommend Rachel and the company to anyone who is looking for a new job/career!

Marika V

I can't thank Rachel enough for her hard work and dedication to helping me secure my position with a new company. Her professionalism is wonderful and she made me feel totally at ease with the whole recruitment process. From the little updates, to the check ins, Rachel really did her utmost to help.

Laura C

Rachel was incredibly supportive during my recent career move. She was quick to reply to any questions I had, and also gave me guidance and reassurance throughout the process. I would go back to Succeed again in the future... but hoping I won't need to as Rachel helped me secure the perfect job!

Amy L

Rachel and the team offer a highly personalised service and a very consultative approach. They're very friendly and professional and I wouldn't hesitate to recommend them to anyone looking for a new role within the Travel industry.

Helen P

The whole experience has been fantastic. Rachel contacted me within a few hours of me applying and had arranged an interview shortly afterwards. Although I didn't for a few months, Rachel kept in touch throughout, making sure I was updated with anything I needed. She was very professional and attentive from start to finish.

Chris D

Re-located out of London. Rachel you are a star. Amazing help, thank you so much! Made my move and finding work so stress free.

Mark C

A massive big thanks to you and Rachel for all your help and assistance Jo - you have been so supportive, patient and understanding – something that I really appreciate and a pleasure to work alongside.

A very merry Christmas to you and your family and here’s to lots more budding candidates!

Pat H

Rachel was amazing, from the first conversation to me getting my dream job, she was there every step on the way. I can’t thank or recommend her and succeed highly enough. Thank you so much!

Aimee W

I have recently had the pleasure of working with Rachel as one of her clients. Rachel consistently provided me with support throughout the recruitment process, as well as ensuring I was both informed and sufficiently prepared for what was to come. On the basis of her professionalism, expertise and recommendations, I am happy to say that I secured a superb role, which will hopefully be the next step in my career. I would highly recommend contacting Rachel and using her services!

Liam D

From start to finish, Rachel was fantastic. Her honesty was refreshing and she kept me in the loop at all times. She managed to secure me an interview in less than a week! I would have no hesitatation in recommending her to anyone looking for a new role in the travel industry.

Jessica W

Jo was the lady who recruited me. She was friendly and helpful right from the start and gave me helpful tips before the interview. I was placed in a job within a week. Would highly recommend! Thanks again!!

Sally H

Rachel at Succeed Recruitment was a real star in securing a new job for me. Keeping me updated throughout and being very open and honest about everything as well as being extremely professional. I would highly recommend Rachel.

Darren B

I had been in contact with a few Recruiters before Rachel and the level of service she gave was far superior. Matched me with a position I wanted straight away and kept in contact throughout and was always a pleasure to talk to! Don’t hesitate to use her knowledge and help!

Thomas K

Excellent recruitment agency, specialising in the Travel sector. The team are knowledgable with many key contacts and highly recommended for those looking for a new role within this sector.

Elizabeth W

Rachel has gone above and beyond to help me secure my new job. Totally recommend Succeed Recruitment. Thank you xx

Sarah P

Rachel is an outstanding person who thoroughly listens and genuinely helps. I can not recommend Rachel highly enough. Thank you for all your hard work.

Carly M

Great help in my recent job search, stayed in contact, making sure everything was OK and how I got on with my interview. Thank you for your help Rachel and delighted to start my new position.

David W

Rachel was a pleasure to work with. She got me sorted out really quickly and kept in touch the whole way through. Thanks for your help. Excited to start my new role.

Kirsty M

Rachel is fantastic at her job and really looks after you. She listened to my needs and matched me perfectly with an ideal opportunity. She is warm and friendly and keeps you completely up to date throughout the process. I would have no hesitation in recommending her highly if you are looking for a new role within the travel industry.

Elizabeth C

Very amazing service given to me by Rachel at Succeed Recruitment, applied on a Wednesday night, got a call for interview on the Thursday and by Friday was delighted to be told I'd gotten the job. I highly recommend not just Succeed but also Rachel.

Kathryn A

Rachel was super friendly & believed in me when I didn't believe in myself. She gave me the encouragement & confidence that I needed after being made redundant.

She kept in touch throughout & followed up even after accepting the job.

I now know where to go if I am looking for work again. Would totally recommend using her.

Thanks Rachel you truly are a gem!!

Lucinda D

Jo was fantastic, really kind, caring and considerate and just didn't put me forward for any old job like other travel recruitment companies do. I am very happy with the company I joined to take my business onto its next stage, and thank her for her hard work getting me my new role!

Andrew F

I've just recently used Rachel for the second time in looking for work. She's fantastic. Always encourages you to reach your full potential, whilst ensuring she doesn't talk you into anything that's not right for you or the company she's recruiting for. I wish I could work with her all the time! Fantastic service and can't recommend Succeed enough, both to candidates and businesses for their services. Professional and works in the best interest of both parties. Thank you.

Elaine M

Hi Rachel, just a quick email to say Thank you, and to just say that I have had dealings with many recruitment agencies but you are the best by far, keep up the good work and I wish you all the success in the future.

Phillipa G

Hi Rachel, thank you for all your help. I really appreciate your time and commitment to me and would have no hesitation in recommending you to anyone looking for a new career opportunity.

Richard C

Rachel was really lovely to talk to, very helpful and always on hand to guide through the recruitment process and land the job I wanted. Would highly reccommend!

Warren P

I can’t thank Rachel enough for the help and support in finding me my perfect role. Rachel pre-empted any questions I had, checked in with me all the way through and really made this process a pleasure! Supportive, caring and genuinely happy for me when I got the role!

Elizabeth O

I would like to thank Joanne Smith for her diligence and help in securing my new job. You have been an absolute star. Many thanks.

Antonia O

Helped to find the right job! Highly professional and friendly team! Thank you!

Andrei K

Jo was amazing throughout my entire recruitment process. The service and support was 5 stars and above. Would highly recommend anyone trying to search for their next big career. Thanks for everything Jo.

Nyssa L

Incredible service! Rachel not only advised me how to tweak my CV to give me the best chance of landing my dream job, and, through her guidance, I found myself ‘promoted’ before the job began! I was constantly kept in the loop throughout the process, I cannot speak highly enough of the level of communication and would recommend to anyone!

Chris K

Rachel gave a 5 star service to myself, she is informative, keeps in touch with the clients and prospects with their progress and will go the extra mile. I will recommended her to my friends/prospects.

Vasim H

Having spoken to two other recruitment agencies (both of whom wanted to send my CV for roles without disclosing the name of the company which made me feel uncomfortable), I rang Succeed Recruitment with a heavy heart, assuming they would have the same approach. It was absolutely refreshing to speak with someone who took the time to not only find out exactly what I was looking for but to go through the roles they had in detail, telling me more about the companies and making sure they were of interest to me before submitting my CV. I'm happy to say that I was offered one of the positions they put me forward for and am already looking to take the next step within the company into a managerial position. Thank you Rachel & the team for all your help and support and I will certainly recommend you to friends and colleagues looking for a new position in the travel sector.

Brian M

Dealt with Rachel who was always professional and friendly, the process was seamless, quick and efficient. Could not recommend more!

Aldo S

Never used an agency before and for my first time I couldn’t be more impressed! Rachel was there from start to finish and when she wasn’t for a brief period she put me in contact with Jo who as just as helpful. Both ladies were happy, chatty and made me feel at ease. Felt like I’d know them both for years not just a few days!

Absolutely fabulous, highly, highly recommended and both Rachel and Jo are a credit to the company! Thanks ladies!

Emily P

Jo has been a joy to work with, not what you normally get from recruitment, (pushy and invasive). Rachel was kind enough to send me a good luck message.
I cannot rate Succeed Recruitment more highly.

Total professionalism throughout the whole process!

Julia P

Excellent service and communication throughout. Rachel's attention to detail is second to none! I wouldn't hesitate to recommend Succeed to anyone who needs a professional recruitment service.

Lisa M

Rachel has been absolutely amazing. Really friendly and supportive. Great knowledge and kept her word, if she said she was going to call she did. It was obvious that she was just as happy and excited for me as I was! Thank you!

Katherine R

I cannot recommend Succeed Recruitment enough! The whole process was seamless. Rachel was amazing and kept me updated throughout, even just checking in with me and seeing how things were going. Rachel’s professional approach and kind and caring nature put me totally at ease and made what was a very daunting time so easy. If I find myself in a position again of having to find another job I would not hesitate to contact Rachel as I have every confidence in Succeed. I will be recommending Succeed to any friends looking for a new job in travel.

Molly G

I was dealing with Rachel who helped me to get my new job , I have dealt with her and this company previously and honestly cannot fault them, the service is 10/10 , super friendly and professional!

Vitalina D

Rachel was very helpful and always phoning or emailing me with updates. Thanks to Rachel I have got back into the travel industry and am looking forward to starting my new job on Monday.

Natalie B

Thank you again for all your hard work Jo. I would recommend you to anyone looking for a new role within the Travel sector.

Laura C

I'm so pleased that I found a recruitment agency that really understands the meaning of customer service! I'm happy to recommend Succeed and will certainly contact you again, should I need your help in the future (hopefully not!)

Rebecca S

What a lovely company to work with, Rachel is such a positive and helpful person and has guided my confidence in finding a job that I’m so looking forward to starting.
Would absolutely highly recommend Succeed Recruitment Solutions.

Natalie B

I have been dealing with Rachel for a number of months now and despite numerous problems on my part Rachel was always very friendly, professional and understanding. I would absolutely contact Rachel again should the need arise.

Angelique B

Rachel at Succeed has been an absolute pleasure to work with. She has kept me updated at all times and also sent me hints and tips for my interview.
After the interview Rachel contacted me to get my feedback and then rang me to let me know I had been successful. I had another call to check everything was proceeding and if I had any issues to let her know. I would highly recommend Rachel and Succeed to anyone looking for employment.

Paul B

Jo and the team have been fantastic. From start to finish they’ve displayed professionalism and passion to ensure you’re in the best place for recruitment.

Laura C

Finally! An agency that actually wants to find you the right role for you, rather than just "shoehorn" you into a position in order to meet their own targets. Rachel was incredibly supportive throughout the recruitment process and gave me really good (and more importantly - impartial) advice, which really helped me during what can be a very stressful time. This is the second time I've used her services with great success and would certainly recommend her and Succeed to those looking for a new position within the Travel sector.

Caroline B

Thank you so much to all at Succeed who made my experience of finding a new position in the travel sector such a positive one! The girls were always on hand to answer any questions and gave sound advice when I had the good fortune to be in a position to choose between three fantastic opportunities. My new role starts in less than 4 weeks and I cannot wait!

Nadia B

Excellent service from Rachel at Succeed! They really appreciated my advanced experience and together found the perfect role in very difficult times.
I was particularly impressed with the fact that when I deemed a role unsuitable, I was supported and not pushed down a wrong path. Ethical recruitment right there!

Thanks again! 5 stars!

Ben A

Succeed were amazing and really helpful. All the staff were fantastic and helped with my recruitment process. They followed up after all my interviews. I can't praise Rachel and Jo enough. I am so thankful.

Jaimie O

Rachel recently helped me in my search for a new job. She very quickly put me forward as a candidate for a job which was a perfect fit for my previous experience, and was very communicative and quick to follow up my interviews and provide me with feedback. Even though I ended up going with another job in a different industry, Rachel was incredibly supportive and gave me sound advice without pressuring me. I really appreciated her help and would strongly recommend her! Thanks again.

Laura M

Thanks for your help Rachel. I will always recommend you as you were one of only a few people that took any interest in me and time to speak to me. I will always remember that as it meant such a lot while I was so down. I wish you all the best and thank you so much again :)

Kerry B

Just to let you know that I'm getting excited and can't wait for Monday Joanne. Maybe not many people get excited for Mondays - ha ha!

Once again I am really glad and appreciate your help and support. You've been brilliant.

Radostina B

Thanks so much for your recent help with securing my new role Rachel - I can't wait to join them and just know it's going to be the start of a brilliant career in the travel industry! I'll let you know how everything goes...thanks again.

Helen P

Rachel was amazing from start to finish on my journey to finding a new job. 1 week in now and it’s going really well :)

Emma M

I can’t thank Rachel enough for being so helpful and supportive during my 6 week interview journey. I’ve worked with recruiters before but she is on another level. I really felt like she cared about matching me to the right company and job role and went out of her way to support me through the process. Such a professional but personal service, I highly recommend her. Thank you so much again for your hard work and commitment to helping me. :)

Jo C

It was a absolute pleasure dealing with Rachel, she comes highly recommended.

Chantal L

Thank you so much for your help Rachel. I’m so pleased but a bit sad to leave the good friends I’ve made over the last few years but looking forward to new beginnings. Take care & catch up soon!

Michelle B

Excellent care and service from the team at Succeed! Thank you so much for all your help and I'll certainly be in touch if I need your help again in the future.

Sarah B

I just wanted to say that you did a wonderful job Jo and that I've never dealt with a Recruitment Consultant who seemed to care so much. So thank you again for everything and how you did it!

Karina M

Hi Succeed! Just a quick line to say a big “thank you” for your help and assistance in finding me my new role. I’m really looking forward to starting new week and will let you know how I get on. Thanks once again!

Richard P

Rachel was incredibly supportive during my recent career move. She was quick to reply to any questions I had, and also gave me guidance and reassurance throughout the process. I would go back to Succeed again in the future... but hoping I won't need to as Rachel helped me secure the perfect job!

Amy L

Spoke to Joanne Smith who was very helpful in my time of need, very caring and listened to what I needed. She kept me updated throughout the whole process and the end result was excellent. Thank you.

Kerry R

Hi Rachel, I hope you have had an excellent Easter. Thanks for your message and so very much for all your help in securing me this new role. I can't wait to get settled into it now, it seems like a long time coming but the day has finally arrived.

Simon M

I very highly recommend Rachel from Succeed Recruitment. Rachel's round the clock assistance has been fantastic. She has kept me regularly updated and when she was on leave handed me over to Jo who was also very good. A truly professional, supportive, informative and friendly service. Thank you especially to Rachel and also to Jo.

Gina A

Rachel has been so helpful and professional since the moment I first spoke to her. Has been following up with me since I accepted the role offered and was a credit to Succeed. Thanks for all your help and highly recommended.

Kathryn G

Appreciate all your help, advice and assistance you have given me in my search for a new job Rachel ... you have been wonderful and made my step into the big wide job world a great experience. Thanks again.

Elaine C

Fabulous service from the girls at Succeed! From help with my CV, to interview tips, to follow ups and finally - a job offer! Thank you so much :) I'm so excited to start my new role and would highly recommend Succeed to anyone looking for a new position within the travel sector.

Jennifer S

I have used several recruitment agencies and none have shown anywhere near the level of professionalism, dedication, honesty and support as I received from Rachel. From our first conversation about my application, Rachel kept in touch about the progress - even if there was no progress! She contacted me prior to both interviews, sought feedback from myself and the employer immediately and kept in touch right up to an offer being made. I feel like Rachel came on the journey with me; giving me support and guidance and a confidence boost when needed. A truly amazing service which stands out way above the rest.

Donna W

Hello Rachel! You have no idea how excited I am indeed! Thank you so very much and I will keep you posted on my first steps once I have started. Once again thanks a million.

Marjorie K

I just wanted to write a quick email to say thank you for your support throughout my job application process Jo, you've been fantastic and have a very friendly and professional manner.

Eva S

Rachel was fantastic throughout the recruitment process. Friendly, professional and most importantly - human! She listened carefully to what I wanted out of a new job, and norrowed down a few select agencies for me to interview with (rather than sending anything that vaguely matched my criteria, which a lot of agencies do.)

I ended up with some offers quickly and joined the one I was most excited about in a couple of weeks. So far it's been fatastic, and exactly what I was looking for.

I'd recommend Rachel / Succeed to anyone looking for a role within the travel industry - tell her what you're looking for and I've no doubt she'll look after you. Thanks again for all your hard work, Rachel!

Joanna K

Thanks for all your help with my new role Jo, you are a star as always!

Andy T

Having been made redundant from Thomas Cook, then applying for jobs was stressful enough, then I got a call from Rachel and Jo. They made me feel so relaxed and comfortable and made my employment journey so enjoyable. I can’t thank you both enough. I recommend anyone looking for employment to give these lovely ladies a call. 5* service.

Heidi C

I was very impressed by Rachel's professionalism during this process. I've dealt with a lot of recruitment agents recently, but I was delighted that she was proactive about getting me the job I applied for and kept me in the loop throughout the whole process. Thank you!

Cara F

I just wanted to thank you for your help in securing my new role Jo. I've spoken with a number of agencies over the last few weeks and you are actually the nicest recruitment agent I've ever come across. Thanks again.

Stephan A

Just wanted to thank Jo Smith for assisting me through the process of finding my current role. From the start, Jo was helpful, professional and always available when needed. The support through the process didn't go unnoticed, calls before and after interviews and also progress calls following my training. Would highly recommend Jo to anyone looking into travel recruitment.

Louise M

Dealt with Jo & Rachel who helped me find a new, more suitable position for me. They’re both friendly, professional and keen to assist in any way they can. I would definitely recommend them to anybody else searching for a new job. Thanks for everything Jo & Rachel x

Lesley K

I want to say how professional Joanne has been throughout the whole process. I've had a lot of companies calling me and wanting to put me forward for any and every vacancy and felt that they were just interested in hitting their own targets rather than getting me a job that 'I' wanted.

Joanne has been a pleasure to deal with and I felt she took a genuine interest which is why I told all other recruitment companies to stop searching for me as I only wanted to deal with Joanne.

Really impressed with Joanne and Succeed as a whole.

Matthew C

I loved working with Rachel and the girls at Succeed! Thank you so much for your hard work and perseverance in finding me the right role. Here's to new beginnings and earning lots of commission in 2023!

Becky S

Rachel was an absolute pleasure to deal with. I had an interview and secured a role within 3 days of contacting Succeed, can’t recommended them enough!

Haylee G

Rachel worked hard and efficiently to help me look for a new career when I was relocating. She was very quick with her follow up when it came to finding and setting up interviews that suited me well as well as to ensure we touched base following interviews for feedback. Her help and advice was very much appreciated and I would recommend her help to all who are seeking new employment.

Alana V

Super friendly and efficient service. Sourced and recommended jobs based on my skills and got me new employment in less than one week! Would highly recommend.

Chris R

Rachel was amazing, from start to finish. She has found me my dream job which I am thoroughly looking forward to starting next week. Many thanks Rachel, you are a superstar...

Lynne M

I have been working with Jo recently in a client format and would highly recommend her if you're looking for a Travel recruitment consultant to support you. Jo takes the time to understand your business, the needs, the ideal candidate specification (but knows what's essential and what is an added bonus) and the candidates submitted will fit the bill. Highly recommend and look forward to a continued long relationship.

Ivrie C

My experience has been so great from the start till the end, massive thank you to Rachel!!

Haben G

I just wanted to say "Thank You" again for all your help with securing my new role Jo.

Really looking forward to joining them and will no doubt speak to you soon :)

Tracy O

I can't recommend Jo enough! Jo was professional and supportive throughout the full recruitment process and kept communication lines open throughout. No question was too small and she was always able to assist. I would highly recommend Jo for travel recruitment - thank you Jo!

Emma W

I just want to say thank you to Jo for all her hard work and support in helping me find new employment. The last few weeks have been a really stressful time with work and my redundancy and now that I have found new employment I am over the moon.

Ryan W

Rachel was amazing at finding my perfect travel role. She was very informative, professional and caring throughout the whole process. Thanks to her I’ve landed my dream role. Thanks Rachel you are a superstar!

Stephen R

Rachel was incredibly supportive from the initial conversation and right the way through the whole process. Due to the relationship she had built with her client she was able to ascertain from the start whether I would be a good 'fit' with the company and provided great guidance throughout. Rachel made me feel like she really cared about both myself and the client and was working to get the best outcome for everyone. It worked, I got the job!

Katy B

Succeed were very informative re the role and any questions directed to my contact Rachel, were answered very quickly and accurately. Good relationship between myself, Succeed and the employer. Great service. Thank you.

Anthony J