Travel, Call Centre and Multilingual Recruitment Specialists in the UK
Marketing Automation Specialist - West Midlands / Homebased
Contract length: Permanent
Working hours: Part time
Maximum salary: £50,000 pro rata
Additional benefits: plus excellent benefits
Keywords: marketing automation specialist, digital marketing, marketing jobs, marketing
Introduction: We have a brand new, fabulous opportunity for a Marketing professional to join an ambitious, fast-growing travel brand as a Marketing Automation Specialist on a part-time, fully remote basis, 3 days per week. This is a crucial role within the organisation and the successful candidate will be responsible for optimising and managing our client’s Pardot marketing automation platform.
Meta Title: Marketing Automation Specialist West Midlands Homebased UK Wide
Meta Description: We have a fabulous opportunity for a Marketing professional to join an ambitious, fast-growing travel brand
Description:
Your primary responsibility will be to ensure the effective implementation, configuration, and maintenance of Pardot to support our client’s marketing and lead generation efforts. You will collaborate with cross-functional teams, including marketing, sales, and IT, to create and execute automated campaigns, analyse performance metrics, and provide technical expertise to enhance their overall marketing strategy.
Proven experience within a similar role is essential for the position and travel industry experience would be an advantage. In return, our client can offer a competitive salary, plus excellent benefits.
If this role is of interest to you, please apply online.
Role of Marketing Automation Specialist:
- Lead the setup and configuration of Pardot instances, ensuring alignment with business objectives and marketing strategies.
- Customise Pardot forms, landing pages, and templates to meet branding and campaign requirements.
- Integrate Pardot with other systems such as Salesforce, ensuring seamless data flow and synchronisation.
- Manage and maintain data quality within Pardot, including segmentation and list management.
- Troubleshoot and resolve integration issues to ensure accurate and reliable data exchange.
- Collaborate with the Conversion and Retention Lead and Marketing Director to plan campaigns to support marketing objectives and achieve business targets.
- Design and execute complex, multi-touch automated campaigns, incorporating email, landing pages, and engagement programs.
- Monitor and optimise campaign performance, adjusting strategies based on key performance indicators (KPIs).
- Generate and analyse reports on key marketing metrics and contact/prospect engagement and conversion metrics, providing insights and recommendations for improvement.
- Provide training and support to marketing and sales teams on Pardot best practices, features, and functionality.
Skills required for the role:
- Bachelor's degree in Marketing, Business, Information Technology, or related field.
- Proven experience as a Pardot Specialist with a strong understanding of marketing automation principles in a B2C environment
- In-depth knowledge of Pardot functionality, configuration, and integration with Salesforce.
- Proficiency in HTML and CSS for template customisation.
- Strong analytical and problem-solving skills, with the ability to interpret data and make actionable recommendations.
- Excellent communication and collaboration skills to work effectively with cross-functional teams.
- Pardot certification(s) is a requirement. Salesforce certification(s) is a plus
- Experience in the Travel Industry an advantage.
If you’re interested in learning more about this Marketing Automation Specialist role, please press the apply online button now!
Sector: Leisure Travel,Tour Operations
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