Travel, Call Centre and Multilingual Recruitment Specialists in the UK
Digital Marketing Manager - Birmingham / Hybrid
Contract length: Permanent
Working hours: Full time
Additional benefits: Highly competitive DOE plus benefits
Keywords: Digital marketing manager, marketing, marketing manager, marketing jobs, digital marketing
Introduction: Our client is a growing UK-based tour operator, who pride themselves on delivering exceptional travel experiences and inspiring their customers through compelling storytelling and innovative marketing.
Meta Title: Digital Marketing Manager - Birmingham / Hybrid
Meta Description: Our client is looking for a highly hands-on, creative Digital Marketing Manager to take full ownership of their digital presence.
Description:
They’re now looking for a highly hands-on, creative Digital Marketing Manager to take full ownership of their digital presence. This role is ideal for someone who enjoys both strategy and execution — from launching campaigns to writing copy, analysing performance, and continuously improving results. You’ll play a key role in driving online bookings, increasing brand visibility, and bringing their travel experiences to life through engaging digital content.
Previous experience in a similar role, ideally within the travel sector, is essential for the position and in return, our client can offer a highly competitive salary DOE, plus benefits.
If this role is of interest to you, please apply online.
Role of Digital Marketing Manager:
- Plan, build, and optimise digital campaigns across Google Ads and Meta platforms
- Take ownership of campaign setup, targeting, testing, and optimisation
- Manage budgets closely to deliver strong ROI and cost efficiency
- Write and oversee engaging, high-converting copy for ads, emails, and website content
- Develop inspiring travel content (blogs, itineraries, social posts) that drives engagement and bookings
- Work closely with designers (or create simple assets yourself) to bring campaigns to life
- Ensure brand tone and visual identity are consistent across all channels
- Manage and update website content, landing pages, and offers
- Continuously improve user experience and conversion rates
- Work with developers where needed to implement improvements
- Execute SEO strategy including keyword research, on-page optimisation, and content creation
- Grow organic traffic through high-quality, relevant travel content
- Build and send email campaigns, newsletters, and automated journeys
- Segment audiences to improve engagement and conversion
- Support customer retention and repeat bookings through targeted campaigns
- Monitor performance using tools such as Google Analytics
- Track key metrics (traffic, conversion rates, CPA, ROI)
- Run A/B tests and continuously refine campaigns based on data
- Manage day-to-day social media activity (posting, responding, engaging)
- Create and schedule content that inspires and converts
- Identify trends and opportunities to grow reach and engagement
Skills required for the role:
- Proven experience in a hands-on digital marketing role (not purely strategic)
- Strong working knowledge of PPC, paid social, SEO, and email marketing
- Ability to both create and execute campaigns independently
- Excellent copywriting and content creation skills
- Experience using tools such as Google Ads, Google Analytics, and social media platforms
- Comfortable managing multiple projects and priorities
- Experience in travel, tourism, or lifestyle brands would be an advantage
If you’re interested in learning more about this Digital Marketing Manager opportunity, press the apply online button now!
Sector: Leisure Travel,Tour Operations
Locations: West Midlands,Birmingham